Expanding Your Business: How To Offer Cleaning Services To Airbnb

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How To Offer Cleaning Services To Airbnb: In the bustling world of short-term rentals, cleanliness is next to profitability. With over 7 million listings worldwide, Airbnb has become a go-to platform for travelers seeking unique accommodations. But what about the hosts? That’s where you come in. If you’re wondering how to offer cleaning services to Airbnb, you’re tapping into a market with immense potential.

According to a 2019 survey, 72% of Airbnb hosts prefer professional cleaning services to maintain their properties. This presents a golden opportunity for cleaning businesses to expand their reach.

Ready to dive in? This guide will walk you through the process, from understanding Airbnb’s standards to marketing your services effectively. Let’s get started!

Understanding the Airbnb Cleaning Niche

Airbnb has revolutionized the way we travel. With over 7 million listings worldwide, the demand for pristine, guest-ready homes is skyrocketing. The rise of Airbnb has not only changed the hospitality industry but has also created a burgeoning niche for professional cleaning services.

Why do Airbnb hosts lean towards professional cleaning, you ask? Well, a sparkling clean property can be the difference between a 5-star review and a disgruntled guest. While regular home cleaning ensures a neat environment, Airbnb cleaning goes a step further. It’s about creating a hotel-like experience in the comfort of someone’s home. This involves meticulous attention to detail, from fluffed pillows to spotless bathrooms, ensuring guests always step into a fresh space.

Setting Up Your Cleaning Business for Airbnb

If you’re considering diving into this niche, there are a few things you’ll need to get started:

  1. Necessary Equipment and Supplies: This isn’t just about mops and dusters. Think eco-friendly cleaning agents, specialized tools for hard-to-reach areas, and perhaps even little touches like chocolates or thank-you notes for guests.
  2. Training Your Staff: Airbnb properties need to be photo-ready. This means training your staff not just to clean, but to stage. Proper bed-making, arranging decor, and understanding the aesthetics can make a property stand out in those Airbnb photos.
  3. Pricing Your Services Competitively: Research what other cleaning services are charging in your area. Consider offering package deals or discounts for regular bookings. Remember, many hosts will need cleanings multiple times a month, so incentives for loyalty can go a long way.

For those looking to dive deeper into the nuances of catering to Airbnb hosts, this guide on starting an Airbnb cleaning business is a goldmine of information.

Airbnb Cleaning Equipment And Supplies

And for the hosts reading this, ensuring your kitchen is in top shape is crucial. After all, it’s one of the most used spaces by guests. Need tips? Here’s a comprehensive guide on deep cleaning your kitchen.

Marketing Your Cleaning Services to Airbnb Hosts

So, you’ve got the tools, the team, and the tenacity, but how do you get the word out about how to offer cleaning services to Airbnb hosts? Let’s break it down:

Marketing Strategies Description
Strong Online Presence Create an appealing website with high-quality images, clear pricing, and easy contact information.
Networking with Local Hosts and Property Managers Attend meetups, join forums, and reach out directly to hosts in your area to build personal connections.
Promotional Deals and Packages Offer discounts for the first cleaning or package deals for multiple services to attract new clients.
  1. Building a Strong Online Presence: In the digital age, your website is your storefront. Make it appealing with high-quality images of your work, clear pricing, and easy contact information. Don’t forget social media – a well-timed tweet or Instagram post can do wonders.
  2. Networking with Local Airbnb Hosts and Property Managers: Attend local meetups, join online forums, and don’t be shy about reaching out directly to hosts in your area. Personal connections can lead to long-term contracts.
  3. Offering Promotional Deals and Packages for New Clients: Everyone loves a good deal. Offering a discount for the first cleaning or a package deal for multiple services can lure in those hesitant hosts.

Ensuring Quality and Building Trust

Trust is the cornerstone of any successful business relationship, especially when you’re entering someone’s home. Here’s how to build it:

How To Offer Cleaning Services To Airbnb

  1. Implementing a Feedback System: Encourage clients to provide feedback and make it easy for them to do so. Regularly review this feedback with your team to continually improve.
  2. Offering Guarantees and Insurance: A satisfaction guarantee can ease potential clients’ minds, while proper insurance shows you’re a professional who takes their business seriously.
  3. Showcasing Testimonials and Reviews: Happy clients are your best advertisement. Feature their glowing testimonials prominently on your website and social media.

For those looking to dive deeper into the world of marketing to Airbnb hosts, this guide on how to get Airbnb hosts as cleaning clients is a must-read.

And for those wondering what exactly goes into a deep house cleaning, our comprehensive guide on what’s included in a deep house cleaning has all the answers.

How to Offer Cleaning Services to Airbnb: Best Practices

When it comes to how to offer cleaning services to Airbnb, it’s not just about dusting and vacuuming. It’s about understanding the unique dynamics of the short-term rental market. Here’s how to shine:

Best Practices Description
Customized Cleaning Approach Adapt your cleaning techniques to the unique needs and aesthetics of each Airbnb property.
Efficient Turnovers for Back-to-Back Bookings Provide quick and thorough cleanings to ensure seamless turnovers between guests’ check-in and check-out.
Additional Services for Enhanced Guest Experience Offer laundry services, restock essentials, and go the extra mile to stand out and exceed guests’ expectations.
Addressing Common Challenges in Airbnb Cleaning Be prepared to handle last-minute bookings, damages or issues in the property, and manage peak seasons and downtimes.
  1. Adapting to the Unique Needs of Each Property: Every Airbnb property has its quirks. From vintage furniture to high-tech gadgets, your cleaning approach needs to be as unique as the property itself.
  2. Ensuring Quick Turnovers for Back-to-Back Bookings: Time is money, especially when guests are checking out at 11 AM and new ones are arriving at 3 PM. Efficient cleaning without cutting corners is key.
  3. Going the Extra Mile: Offering Additional Services like Laundry or Restocking: Want to stand out from the competition? Offer to restock essentials like coffee or toilet paper, or provide fresh linens. These little touches can make a big difference.

Challenges and Solutions in Airbnb Cleaning

Cleaning for Airbnb hosts isn’t always a breeze. Here’s how to tackle some common challenges:

  1. Handling Last-Minute Bookings and Cancellations: Flexibility is your friend. Have a plan in place for those 11th-hour bookings or sudden cancellations.
  2. Dealing with Damages or Issues in the Property: Accidents happen. Whether it’s a broken vase or a red wine stain, having a clear communication channel with the property owner and knowing how to handle these issues is crucial.
  3. Managing Peak Seasons and Downtimes: Summer in a beach town might be non-stop, while winter is dead quiet. Balancing your workload and staffing during these fluctuations requires careful planning.Satisfied Airbnb Hosts with Sparkling Properties


For those considering a career in this field, this guide on how to become an Airbnb housekeeper offers valuable insights.

And if you’re looking to understand what deep cleaning entails, our guide on deep house cleaning services is a must-read.

Frequently Asked Questions 

What are the requirements for offering cleaning services to Airbnb hosts?

To offer cleaning services to Airbnb hosts, you must:

  • Understand Airbnb’s cleaning guidelines.
  • Have the necessary cleaning equipment and supplies.
  • Provide flexible scheduling options.

How can I market my cleaning services to Airbnb hosts?

Marketing your cleaning services to Airbnb hosts can be done through:

  • Networking with local hosts.
  • Advertising on social media platforms.
  • Offering special packages or discounts for Airbnb properties.

What should I include in my cleaning package for Airbnb hosts?

Your cleaning package for Airbnb hosts should include:

  • Deep cleaning of all rooms.
  • Laundry services for linens and towels.
  • Restocking essential supplies like toiletries.

How do I ensure that I meet Airbnb’s cleaning standards?

To meet Airbnb’s cleaning standards, you should:

  • Follow Airbnb’s cleaning checklist.
  • Use recommended cleaning products.
  • Offer a satisfaction guarantee to hosts.

Can I offer additional services like maintenance or gardening?

Yes, you can offer additional services like maintenance or gardening. Many Airbnb hosts look for:

  • Regular maintenance checks.
  • Lawn care or gardening services.
  • Bundle packages that include cleaning and maintenance.


Expanding your business by learning how to offer cleaning services to Airbnb is a strategic move that can lead to significant growth. With the right approach, understanding of Airbnb’s standards, and a tailored marketing strategy, you can become a preferred choice for hosts seeking professional cleaning services.

Thank you for reading!